Are Your New Years Resolutions a Thing Of The Past?

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Are you tired of setting annual goals that seem to fade away as the months pass? If so, “The 12 Week Year” by Brian P. Moran and Michael Lennington might be the strategy shift you need. Published in 2013, this innovative approach condenses a year’s productivity into just 12 weeks, offering a robust framework for those who want to achieve more in less time.

What is the “12 Week Year”?

The “12 Week Year” is a productivity method that redefines a year as 12 weeks long instead of 12 months. This concept is not about cramming more tasks into less time; it’s about clearer focus, greater efficiency, and more frequent feedback loops. Here’s how Moran and Lennington break it down:

1. Planning: Everything begins with clear, achievable objectives. Rather than setting yearly goals, you set them quarterly. This plan means you don’t just think about what you want to achieve in a vague future but define specific, actionable steps for the next three months.
2. Prioritizing: This step is crucial. The method teaches you to focus solely on activities that have the most significant impact on your goals. This strategic focus helps avoid the common trap of busywork — doing things that make you feel productive but don’t move you closer to your real objectives.